A lead generation website is built to encourage folks to make inquiries or opt-in to receive more info about your products or opportunity.
Consideration should invariably be given to the program you use to generate emails when building a lead generation website.
Leads Generation Websites use Autoresponders
AWeber is a good choice for setting up an email system but there are many other fantastic firms that may handle your e-mails these systems are built to send out a sequence of emails to anyone that signs up on your site. Most auto-responder systems use a double opt-in process that will keep you in conformity with the Can Spam Act. When prospects are asked to approve their opt-in requests, sadly many do not.
E-mails should be drafted in a way that provide fascinating and useful information and not just be a selling spiel. Think about the e-mails you get. How long do you stay on a list that bombards you daily with sales messages and not very much else?
Consider the information you are going to request in your opt-in box. Folks are sceptical of giving out too much info initially, at least get the subscriber’s first name and their email address naturally, and you might add a field to find out exactly what they are enthusiastic about. As an example you might have a drop-down box that lists the products on your site, you may then build lists and send important info about the product the customer has an interest in. So if you’ve a dozen different products you might build 12 different lists, each one aimed at each specific product.
Pay special attention when writing your e-mails, if you set up a collection of emails in your autoresponder system, they ought to be checked and re-checked. Spelling errors suggest that you are sloppy and many people won’t read an e-mail that’s three feet long. Your email should be accurate and applicable and written in short paragraphs with plenty of white space.
It won’t take long for you to build a respectable list at which point you can send out a once a month newsletter through your auto-responder system letting customers know about the latest stories in the industry or about new services that you are offering.
Always address your subscriber by their first name many make the mistake of not filling in that field and therefore subscribers are addressed as “dear subscriber” which is not very private – you should usually compose an email as if you are writing to a pal and never use direct commands like “buy this” or “you must get this”. The most effective technique to get a sale is to help somebody with their Problems by giving them helpful information, and offering something free like an electronic book is always welcomed.
Everything that you send to your customer should have value , and be applicable. If suddenly your unsubscribe list goes off the charts then that is fair caution that you have done something wrong, though you’ll always have a certain number of unsubscribers.
Your lead generation website is only a platform for your email and autoresponder system. But you will not be able to generate leads without an auto-responder. Take some time to make yourself familiar with the system you choose and experiment to see what works best for you. Do not send out a sales pitch to your customers too often. Be helpful. Find out how to build relationships. Offer worth and encourage participation and feedback.
The beauty of an effective auto-responder system is that it never sleeps!