Internet marketing and SEO go hand in hand as you trudge the pathway to any substantial online success. As if you didn’t have some inkling of that already. That is why you are constantly bombarded by that message every single day. It is not necessarily a situation where you will fail in Internet marketing if you don’t apply SEO techniques. It will more likely be like a long, slow, agonizing death by a thousand cuts.
Getting a grasp on SEO or Search Engine Optimization is not necessarily all that complicated. Fine tuning the tactics that offer the best rate of return on your investments and time is the real challenge. If you do not continue to learn and apply what has been proven to work, you are most likely to end up on the heap of failed Internet marketers. Those numbers range from 90% to 99%, depending on whose numbers you are looking at any given time.
When you enter Internet marketing, you are able to relatively quickly start making money. You do not need an office, huge investments, a staff, or a degree in advertising, marketing, or business. There are thousands of products and services in place that are looking for people to help sell their wares. They have taken all of the hard, expensive steps in developing something to market. You can make money telling others about their offers.
In fact, you can start earning money from home rather quickly when you grasp the power of SEO. Simply put, you will start by needing to learn about keywords. These are terms that people type into their favorite search engines when they are seeking products, services, or information.
The search engines serve a very simple, basic service. They are designed to present the most relevant information for any given term. You have probably noticed that some terms are particularly popular, like “dating”. When you type that term in a search engine, with or without the quotes, you will see some 200 million results returned.
The goal of using SEO is to get your website on the first page, then continuously move up in the rankings to achieve and hold one of the top three listings. Those are the ones that will most likely be clicked by the searchers. If you are buried down in the listings, it is highly unlikely you will ever benefit from the potential free traffic. When you choose effective keywords and learn the most effective ways to apply them, you will start to climb in the SERP’s (Search Engine Results Pages).
So, it should be obvious, the last thing you would want to do is to set up a website or blog based on the keyword “dating”. It just has too much competition for starters. The secret is to find those keywords that have a sufficient number of searches each month, but not hundreds of thousands of competing websites.
These are often called niche markets. A good start is to start finding the results for terms that may come before, or after a root keyword like “dating”.
Success with Internet marketing and SEO would involve finding several of those niche keywords and building a website or blog around them. Links can be built to your site from others by article publishing, blog postings and commenting, and providing good, solid information for those doing the searching. Building links is a task onto itself, but it all adds up over time to raise your authority in the eyes of the search engines. This is where a lot of free traffic will build, move you up in the SERP’s, bring more traffic, and you’ll increase sales.